{"id":21929,"date":"2025-06-23T14:55:34","date_gmt":"2025-06-23T12:55:34","guid":{"rendered":"https:\/\/noxit.io\/fran-kalix-till-ljudboksimperium-niklas-sandin-om-mal-fokus-och-verkligheten-bakom-framgang\/"},"modified":"2026-02-10T18:03:52","modified_gmt":"2026-02-10T16:03:52","slug":"fran-kalix-till-ljudboksimperium-niklas-sandin-om-mal-fokus-och-verkligheten-bakom-framgang","status":"publish","type":"post","link":"https:\/\/noxit.io\/sv\/fran-kalix-till-ljudboksimperium-niklas-sandin-om-mal-fokus-och-verkligheten-bakom-framgang\/","title":{"rendered":"Niclas Sandin om m\u00e5l, fokus, ledarskap och hur BookBeat-imperiet byggdes"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: 95. Niclas Sandin VD p\u00e5 BookBeat om att ledda ett snabbv\u00e4xande bolag i en bransch i f\u00f6r\u00e4ndring\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5Lw7IxCRIM2tfpcgnXTMOR?si=DpTLyScCT8uNlGc_ayLudA&amp;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Varmt v\u00e4lkommen till N\u00e5 M\u00e5l med mig, Sofie Hedestad. Har du n\u00e5gonsin funderat p\u00e5 hur framg\u00e5ngsrika ledare s\u00e4tter m\u00e5l som faktiskt blir verklighet? I dagens avsnitt g\u00e4stas jag av Niclas Sandin, VD p\u00e5 BookBeat. Niclas har varit med sedan starten och vi kommer att prata om den resan, hans syn p\u00e5 m\u00e5lstyrning och avsl\u00f6ja hemligheterna bakom att bygga en f\u00f6retagskultur d\u00e4r teamet verkligen brinner f\u00f6r att n\u00e5 resultat.   <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00e4lkommen till N\u00e5 M\u00e5l Niclas Sandin!<\/strong><\/h2>\n\n\n\n<p>Tack Sophie! Superkul att vara h\u00e4r. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ber\u00e4tta om din resa. Hur blev du vd f\u00f6r <a href=\"https:\/\/www.bookbeat.com\/se\">BookBeat<\/a>? <\/strong><\/h2>\n\n\n\n<p>Jag har alltid haft en passion f\u00f6r data, m\u00e4nniskor och teknik och f\u00f6r att skapa saker i sk\u00e4rningspunkten mellan dessa omr\u00e5den. Min resa b\u00f6rjade i ton\u00e5ren i Kalix d\u00e4r jag analyserade varje ny butik som \u00f6ppnade och f\u00f6rs\u00f6kte f\u00f6rutse vilka som skulle lyckas och vilka som inte skulle g\u00f6ra det. Den h\u00e4r fascinationen ledde mig till att studera ekonomi p\u00e5 universitetet men jag ville ha ett mer praktiskt angreppss\u00e4tt och bytte d\u00e4rf\u00f6r till ekonomistyrning. Mitt f\u00f6rsta riktiga jobb var p\u00e5 EY som var en kr\u00e4vande men mycket l\u00e4rorik upplevelse. Det var f\u00f6rst n\u00e4r jag b\u00f6rjade p\u00e5 Bonnier 2012 som jag verkligen fick chansen att utveckla n\u00e5got meningsfullt. N\u00e5gra \u00e5r senare, 2015, fick jag uppdraget att lansera BookBeat. Efter att ha uttryckt min \u00e5sikt om att Bonnier borde satsa p\u00e5 ljudb\u00f6cker fick jag till slut m\u00f6jligheten att visa vad jag menade.      <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ville du alltid bli VD f\u00f6r BookBeat?<\/strong><\/h2>\n\n\n\n<p>Inte alls. Jag s\u00e5g mig faktiskt i roller som analyschef. Men i takt med att min karri\u00e4r utvecklades ins\u00e5g jag hur kraftfullt det \u00e4r att kombinera data med teambyggande. Rollen som vd f\u00f6r BookBeat v\u00e4xte fram organiskt. Jag trivs med att arbeta b\u00e5de med siffror och m\u00e4nniskor, och jag klev in i en roll just n\u00e4r Bonnier beh\u00f6vde den kombinationen.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>VD-rollen handlar ju ofta om att s\u00e4tta och f\u00f6lja upp m\u00e5l. Vad \u00e4r baksidan? <\/strong><\/h2>\n\n\n\n<p>Att verkligheten alltid \u00e4r st\u00f6kigare \u00e4n planerna. Det g\u00e5r inte att fj\u00e4rrstyra ett f\u00f6retag. Du m\u00e5ste vara n\u00e4rvarande, f\u00f6rst\u00e5 vad som h\u00e4nder p\u00e5 riktigt och anpassa dig. M\u00e5l \u00e4r v\u00e4rdel\u00f6sa om du inte samtidigt har en kultur d\u00e4r man kan kalibrera och styra om n\u00e4r nya data kommer in.   Du kan inte styra ett f\u00f6retag med fj\u00e4rrkontroll. Det funkar inte att bara skriva ner m\u00e5l och hoppas att det l\u00f6ser sig. Du m\u00e5ste vara n\u00e4ra verksamheten, f\u00f6rst\u00e5 vad som h\u00e4nder och vara beredd att byta riktning tillsammans med teamet n\u00e4r f\u00f6ruts\u00e4ttningarna f\u00f6r\u00e4ndras.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vad \u00e4r egentligen ett m\u00e5l f\u00f6r dig?<\/strong><\/h2>\n\n\n\n<p>Jag f\u00f6redrar att t\u00e4nka i termer av fokus snarare \u00e4n bara m\u00e5l. M\u00e5l \u00e4r egentligen bara ett s\u00e4tt att tydligg\u00f6ra det fokuset. De tvingar oss att fatta beslut \u2013 utan det riskerar vi att bli spretiga, och organisationer utan fokus misslyckas oftare. M\u00e5l hj\u00e4lper oss ocks\u00e5 att tydligg\u00f6ra v\u00e5rt uppdrag. Eftersom Bonnier har gjort en betydande investering i oss beh\u00f6ver vi visa att vi r\u00f6r oss i r\u00e4tt riktning.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vad har BookBeat f\u00f6r m\u00e5l?<\/strong><\/h2>\n\n\n\n<p>Vi har flera tydliga fokusomr\u00e5den. P\u00e5 l\u00e5ng sikt str\u00e4var vi efter att leda utvecklingen av bokmarknaden genom att skapa det enklaste s\u00e4ttet f\u00f6r m\u00e4nniskor att uppt\u00e4cka och lyssna p\u00e5 digitala b\u00f6cker i BookBeat. <\/p>\n\n\n\n<p>BookBeats fyra strategiska pelare \u00e4r:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>First who, then what<\/strong> \u2013 r\u00e4tt team kommer f\u00f6rst.<\/li>\n\n\n\n<li><strong>Don\u2019t get stuck in the starting blocks<\/strong> \u2013 prova hellre \u00e4n att planera ihj\u00e4l.<\/li>\n\n\n\n<li><strong>Data driven since day one <\/strong>\u2013 vi bygger p\u00e5 v\u00e5ra egna insikter.<\/li>\n\n\n\n<li><strong>Small steps build bigger leaps<\/strong> \u2013 vi bygger l\u00e5ngsiktigt, steg f\u00f6r steg.<\/li>\n<\/ol>\n\n\n\n<p>Just nu har vi n\u00e5gra tydliga fokusm\u00e5l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00e4xa snabbare \u00e4n v\u00e5ra konkurrenter <\/strong>p\u00e5 alla marknader d\u00e4r vi \u00e4r aktiva. V\u00e5rt m\u00e5l \u00e4r att expandera hela marknaden, inte bara ta marknadsandelar. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bygga ett h\u00e5llbart f\u00f6retag <\/strong>\u2013 vi blev l\u00f6nsamma f\u00f6rra \u00e5ret, nu vill vi \u00f6ka l\u00f6nsamheten f\u00f6r att kunna investera l\u00e5ngsiktigt.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Forts\u00e4tta vara ledande inom digitala b\u00f6cker<\/strong> \u2013 internt pratar vi om \u201cleadership in books\u201d. Det hj\u00e4lper oss att h\u00e5lla kursen, \u00e4ven n\u00e4r stora akt\u00f6rer som Spotify breddar sitt ljudinneh\u00e5ll. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hur jobbar ni med att bryta ner de h\u00e4r m\u00e5len?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p>Vissa m\u00e5l har en l\u00e4ngre livsl\u00e4ngd medan andra ompr\u00f6vas varje \u00e5r. Just nu har vi till exempel ett OKR som fokuserar p\u00e5 teamets kompetens. Vi har haft en snabb tillv\u00e4xt men vi vill s\u00e4kerst\u00e4lla att alla har r\u00e4tt f\u00f6ruts\u00e4ttningar att utvecklas b\u00e5de f\u00f6r verksamhetens skull och f\u00f6r sin egen personliga utveckling. Teamledarna tolkar v\u00e5ra fokusm\u00e5l p\u00e5 olika s\u00e4tt. Vissa inleder sina presentationer med &#8220;Ledarskap inom b\u00f6cker&#8221; och kopplar sitt arbete till det. Andra anv\u00e4nder m\u00e5len som en ram f\u00f6r workshops eller projekt. Det viktigaste \u00e4r inte formatet utan att m\u00e5len skapar tydlighet och riktning.      <\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><br>Vad g\u00f6r du n\u00e4r ni inte n\u00e5r era m\u00e5l?<\/strong><\/h2>\n\n\n\n<p>Jag f\u00f6rs\u00f6ker att inte \u00f6verreagera. Hade vi bara otur? Ser vi en ny trend? Var m\u00e5len f\u00f6r ambiti\u00f6sa?   <\/p>\n\n\n\n<p>Det viktigaste \u00e4r att snabbt f\u00f6rst\u00e5 <em>varf\u00f6r<\/em> och sedan antingen \u00e4ndra det vi g\u00f6r eller justera m\u00e5len. Det \u00e4r mitt ansvar att f\u00e5nga upp de signalerna och justera riktningen tillsammans med teamet. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fantastiskt! Tack, Niclas.  <\/strong><\/h2>\n\n\n\n<p>Tack s\u00e5 mycket! Det har varit ett n\u00f6je att prata om det h\u00e4r. Jag hoppas att det kan inspirera andra att n\u00e5 sina m\u00e5l.  <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Varmt v\u00e4lkommen till N\u00e5 M\u00e5l med mig, Sofie Hedestad. Har du n\u00e5gonsin funderat p\u00e5 hur framg\u00e5ngsrika ledare s\u00e4tter m\u00e5l som faktiskt blir verklighet? I dagens avsnitt g\u00e4stas jag av Niclas Sandin, VD p\u00e5 BookBeat. Niclas har varit med sedan starten och vi kommer att prata om den resan, hans syn p\u00e5 m\u00e5lstyrning och avsl\u00f6ja hemligheterna [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"class_list":["post-21929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO of Bookbeat, Niclas Sandin: M\u00e5l &amp; Framg\u00e5ng with Noxit<\/title>\n<meta name=\"description\" content=\"Uppt\u00e4ck insikter fr\u00e5n Niclas Sandin, VD f\u00f6r BookBeat, i en intervju om m\u00e5l, ledarskap och framg\u00e5ng med Sophie Hedestad fr\u00e5n Noxit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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